Amongst the wide selection of sports betting, by far the most popular here
in the UK is football betting. The beautiful game that 90% of British men
are obsessed with understandably not only our favourite pass time but also
our favourite sport to bet on. Though traditionally the horses have been
the predominant sport to make wagers upon, the common mans connection with
football and his belief in him to know a thing or two about the sport led
football betting to overtake its other sports betting rivals. We at Football
Betting find you the best sites for your football betting needs, what ever
your stake or level of interest.
Football Betting
It is the belief of the common better that putting money on high priced
outsiders is a far better bet than backing the favourites. Put more simply,
you get better value with the higher odds. In actual fact the evidence backs
the opposite. In horse betting bookies have customarily imposed a pricing
bias, known as a favourite-long shot bias, to insure them against the possibility
of inside information on a long shot. Whilst inside information doesn’t
much play a part in football betting odds, bookmakers may opt for similar
management of liabilities. Basically, any mistakes made on them estimating
a result will be greater at the outsider’s odds end of the market
than the favourites, since the betting odds are a reflection of the expected
result.
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